TSAKKAS1

1. Porter And Five Forces
2. How It Helps Strategy
3. Intangible Assets And Their Value
4. Outsourcing

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nicholasnufc

Well, is this a prediction ?

Jatin83

The main topics that are needed to be covered are:

1. Porters Five forces
2. Value Chain.
3. BCG
4. PEST.
5. SWOT.
6. Marketing mix.
7. IT.
8. Porters Generic strategies.

siew

tips for dec'08 exam?

samseiko

I think its for december 2008 exam GUIDE...

urd87

e Marketing stuff came last year.. as well..

so the chances should be a bit low for that to come around again.. however.. traditional marketing can certainly come.

angela_xlq

is it for December 08 exam tips?

urd87

check the dates mate.. First post is ofcourse for last attempt..

samseiko

Oh but the 3rd post is for December sitting so check out the 3rd post instead of the 1st one.

georgeTan

Those are only basic models that we should know.

Well, knowing the models itself is not good enough. Must know when to apply those models, when other model are more appropriate, and most importantly, must fit very well with the scenario and discuss it in the answer.

If you look at past year paper (I forgot June 08 o Dec 07), the examiner's answer use Bowman's strategy clock rather Porter's generic strategy, because Bowman's strategy clock is more appropriate, and that model is also criticise Porter's generic strategy which restrict itself either differentiation or cost-leadership.

Understanding the exam area is the most important matter... at least I believe in this.